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Academy of Marketing Studies Journal ; 27(S4), 2023.
Article in English | ProQuest Central | ID: covidwho-20243835

ABSTRACT

Covid pandemic brought a significant change in the way people learn, entertain, interact and conduct business. With people working and socializing remotely, social media usage skyrocketed and provided a fertile ground to cybercriminals to exploit the platforms and its users. This paper will explore the rising trend of cybercrime on social media, including specific types of cybercrime such as phishing scams, impersonation and misinformation. The paper will also discuss about the parties mostly affected by cybercrimes. Additionally, the paper will delve into the impact of increase in cybercrime on digital marketing, including the challenges faced by businesses. Overall the paper aims to provide a comprehensive overview of the current state of cybercrime media during the covid pandemic and how it is impacting the overall society and digital markets all together.

2.
Journal of Cardiovascular Disease Research (Journal of Cardiovascular Disease Research) ; 14(4):1351-1357, 2023.
Article in English | Academic Search Complete | ID: covidwho-2326876

ABSTRACT

Introduction: The Covid-19 pandemic caused devastation among the people living all over the world somewhere a little bit and somewhere major. Previous researches ignores Rural Population of India where most of the people residing. This study was conducted specifically to measure impact of Covid-19 Pandemic on Rural population of field practice area Barai in Gwalior. Material and Method: Between January 1 and December 31, 2021, 500 individuals were involved in the current descriptive cross-sectional study, which was done in the rural field practise area of the rural health training centre in Barai, Gwalior and M.P. Calculations for percentage and proportion were made, and the Chi square test was used. Both multivariable logistic regression and binary logistic regression were used. Their 95% CI was used to determine the risk ratio (OR). At the 5% level of significance, P value was observed. Software called SPSS-22 was used for data analysis. Results: In the present study 94.6% do not had any availability of food supply, 2.6% were removed from their jobs. The risk factors associated with the worse impact were occupation and type of family. As compare with the businessman the persons involved in the agriculture (OR: 2.993;95% CI: 1.158-7.734) and labour (OR: 3.529;95% CI: 1.250-9.961) were at higher risk. As compared with the joint family participants having Nuclear family were prone to have worse impact of COVID-19 both in univariate (OR: 3.180 ;95% CI: 1.728-5.855) and multivariate analysis (OR: 3.483;95% CI: 1.757-6.905). Conclusion: A significant portion of the population was severely impacted by the COVID-19 epidemic in terms of economic, social, and psychological factors. [ FROM AUTHOR] Copyright of Journal of Cardiovascular Disease Research (Journal of Cardiovascular Disease Research) is the property of Journal of Cardiovascular Disease Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

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